Case study

ADpro

Campaign distribution center

Role: UX/UI Designer
Platform: Desktop
Focus areas: Research · Strategy · Design
Year: 2022

Project summary

ADpro aimed to streamline how internal teams create and manage ad campaigns across markets, tackling a fragmented interface, slow setup, and a lack of reusable configurations.

We redesigned the tool around market templates, behavioural triggers, and step-based delivery to make campaign creation faster, more intuitive, and scalable.

Background

ADpro is an internal campaign-management platform for the Ads Optimization team to create, configure, and deploy ad campaigns.

The platform gives teams granular control over ad triggers, step-based delivery, and reusable market-specific configurations.

Campaign Overview dashboard displaying active campaigns, performance metrics, and user engagement data.

Challenge

The ads team needed a smarter, more intuitive tool to support growing demands. Setting up campaigns was time-consuming, and managing them across markets felt fragmented and repetitive.

They needed a clearer workflow, an interface that was easier to use, stronger performance, and more precise targeting through trigger-based logic. Interviews and workflow mapping identified usability problems in key features, slow pages, inconsistent campaign setup, and weak visibility across campaigns.

User-journey map for adding a new site, setting up a campaign, creating deployment, and requesting a link from the publisher. — UX design brief based on an initial stakeholder and user meeting.

Approach

The initial campaign-creation tool did not meet the team’s needs. Interviews and daily-workflow mapping showed that users struggled with a clunky interface, slow page performance, and inconsistent campaign setup.

Users needed a clearer overview, easier trigger logic, and a faster way to replicate successful configurations. This informed four key parts of the redesign:

Market templates: Pre-built configurations by device type, region, and content format that save time and maintain consistency.
Behavioural triggers: Flexible options based on visit count, scroll depth, time spent, clicks, browser type, and location.
Step configuration: A step-by-step campaign flow builder with custom timing and drag-and-drop ordering.
Campaign cloning: Reuse one configuration across multiple campaigns for faster rollout.

Early wireframes grouped into link request, navigation, triggers, conditions, and positions. — One of many mind maps created to better understand the user mental model and how they navigate through their workflow.

An information-architecture map connecting home, market, campaign, and site views. — A selection of wireframes representing one of the user flows, created based on insights from object mapping and user interviews.

Step-based campaign setup

The campaign editor lets teams add operators to ordered steps, set intervals, and review deployment patterns and campaign settings in one place.

Campaign overview designed to provide visibility into operator sequencing, deployment patterns, and key campaign configurations

Site overview

Site views bring metrics, advertised operators, fetcher status, and deployment controls together for each site.

Site views bring deployment controls, operator status, and campaign context together for each site.

Market templates and behavioural triggers

Market settings consolidate reusable configurations and operator status. Rule-based conditions make it possible to tailor campaign behaviour by market and user context.

Market setting representing all operators with their statuses.

Impact

Campaigns are now set up over 60% faster, saving the team significant time.
Internal user satisfaction increased by 70% after launch, based on survey feedback.
Market templates and rule-based logic reduced errors and confusion.
More precise behavioural targeting enables smarter campaign delivery.

Next steps

Teams will be able to schedule deployments for specific sites at a chosen date and time, replacing manual triggering with more control and flexibility.